Search Engine Optimization

A completely new guide for 2015 is being written currently. Till then, enjoy the awesome free resources below.

 

SEO Resources

There are tons of great resources out there to help you with your SEO efforts. This list doesn’t even attempt to cover everything out there. It is rather a distilled down list of tools I personally use the most (or I find important in general). In an attempt to make everything accessible to the most people, all the resources on the list are free (some do attempt to upgrade you to premium features though). If you feel something has been left out, let me know.

 

Optimizing your pages and posts:

WordPress SEO by Yoast
This is the go-to plugin for WordPress SEO and a great way to help you format your posts or pages with keywords in mind. If you have read my Essential plugins for your new WordPress site article then you have already seen this one:
www.wordpress.org/plugins/wordpress-seo

 

Checking Backlinks and authority:

OpenLinkProfiler
One of the best free resources for checking backlinks, authority, nofollows, and so much more. This is one of my personal favorite resources:
www.openlinkprofiler.org

Ahrefs
Another great resource for checking backlinks (amongst other things), but limited access to features even after you create a free account:
ahrefs.com

NoDoFollow
One of the easiest ways to check if a link is follow or nofollow:
(Firefox) addons.mozilla.org/en-US/firefox/addon/nodofollow
(Chrome) chrome.google.com/webstore/detail/nofollow/dfogidghaigoomjdeacndafapdijmiid?hl=en

 

Keyword Research

Google Keyword Planner
This is your most powerful source for doing keyword research. It is bundled as part of Google AdWords, but you can create an account for free and do not have to spend money with Google to get access to the tool:
adwords.google.com/KeywordPlanner

Keyword Tool
Keyword Tool generates up to 750 suggestions for your keyword. The clever part is that it uses Google’s own Autocomplete feature to generate long-tail keywords:
keywordtool.io

Google Trends
Here is where you want to investigate whats trending on Google and get new ideas for up-and-coming keywords:
www.google.com/trends

 

Website speed (testing)

Google PageSpeed
Test your website speed through Google, which is awesome because you get to see how Google perceives your website. They also provide recommendations and fixes on how to further speed up your site:
developers.google.com/speed/pagespeed/insights

Pingdom Website Speed Test
An old favorite for many, PWST gives you a super detailed breakdown of your site’s files and their respective load times (amongst lot of other things):
tools.pingdom.com/fpt

 

Website speed (optimizing)

W3 Total Cache
Another awesome plugin covered in Essential plugins for your new WordPress site,W3 Total Cache does what it says and caches your site, drastically improving load times:
wordpress.org/plugins/w3-total-cache

 
 

Share this page

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on TumblrEmail this to someonePrint this page
 

I started Become Web Smart as a resource to help entrepreneurs and businesses build better online marketing strategies and get more web traffic. I write about what works for current customers and what we learn from testing everyday.

Get exclusive articles emailed to you:

Featured Articles:

Become Web Smart essential plugins new wordpress site

Essential plugins for your new Wordpress site

One of the great things about WordPress is the tons of free and paid plugins ... Read More
figure-wordpress-theme-site-using

How to figure out what WordPress theme a site is using

Clients have asked me in the past how they can style their website like another ... Read More
Creating Apple Watch Apps

Creating apps for the Apple Watch

Successful entrepreneurs see opportunities before they become mainstream. With Apple about to release the Apple ... Read More